Blue Origin
The Ask: Make Blue Origin the market leader in the burgeoning extraterrestrial tourism industry.
The Who: The top 1% of the top 1%. Those who live the lives others can only dream of with ideas bigger than their breeches, but enough power to make them happen.
Blast Off
The grand idea guiding this campaign requires a little background, so we’ll launch things off with this deep dive into the mission to
change perspectives by highlighting the amazing journey few have already taken.
Perspective Provides Clarity
Anonymously-placed art pieces would appear in major cities across the U.S. Pointillism art style will be used to reflect the main theme: Perspective you can’t unsee. Up close, the picture is muddled and confusing, but with some perspective, it’s crystal clear.
Planting Our Flag
This installation will stake a claim and attach the Blue Origin name to anonymous art pieces. Exclusive airport lounges will be wrapped with this imagery to provide more context and name association. This helps to drive home the point that Blue Origin isn’t just offering a trip to the atmosphere, they’re offering an entirely new mindset and appreciation for life on earth.
The Execution: Throughout this campaign, my team and I were focused on thinking big. Working together, we uncovered and leaned into the main idea that Blue Origin isn’t just offering a trip to space, they’re offering an experience that may change your entire outlook on life. Keeping this and our target audience in mind, my major contributions include the pointillism art installation and the subsequent airport wrapping. Each of these elements reflect the grandeur of our main idea and the services Blue Origin is offering.