BRU•TAL
The Ask: Create a fully integrated brand image, personality, and content for an imaginary company.
The Who: Adventurous coffee lovers that think they have a superior taste and could stand to be taken down a peg. They love to experience new coffee shops in the city and can take it as well as we dish it.
The Idea
BRU•TAL is so much more than a coffee shop. We offer something that none of our competitors can't; a taste of reality.
We serve it like it is because we're sick of fake smiles and sickly sweet enthusiasm.
We also think that there are a lot of silly coffee drinks that slip through the cracks. We're on a mission to call them out.
It is our belief that whipped cream doesn't belong on everything (even though it is good on some things)
So we promise to serve you spitefully and authentically, but always in good fun ;)
A Tribute to Joe
This video was created as a way for BRU•TAL to pay tribute and celebrate National Coffee Day, as well as show off their personality in some owned content.
BRU•TAL Weekly Roast
The challenge was to create a podcast to represent our fictional brand. The result is a Shark Tank-style conversation about innovative coffee flavors.
Our Cup Runneth Over With Content
This article provides a taste of our personality while it addresses some common coffee shop grievances.
BRU•TAL dot com
BRU•TAL’s Social Feed
These social posts work in conjunction to engage our audience, build brand awareness, and promote the content we’ve created.
The Execution: Everything from the company idea to the final website layout and all of the content came from the brain of yours truly. So, you’re welcome and I’m sorry.